We’re Culture Chameleon…


Laura Lewis, Chief Chameleon

I’ve been working in HR since 2002. In 2015, I left my corporate HR Business Partner role, took the plunge and launched Chameleon HR – a consultancy providing progressive HR solutions to businesses that wanted a more modern perspective on HR.

As I immersed myself in my clients’ businesses, I became increasingly aware of the measurable impact that company culture and employee experience had on employees’ engagement and productivity levels. It was clear that happy employees led to happy customers and a strong workplace culture, played out through a great employee experience, positively impacted a business’ bottom line.

Over the years, my work centred less on traditional HR and more on supporting organisations to define their workplace culture and embed it fully into their employee experience. So, Chameleon HR morphed into Culture Chameleon, to focus solely on working with businesses to develop and entrench a company culture and employee experience that delivers game-changing results.

We’re now a growing team of Workplace Culture, Employee Experience and Employee Engagement experts.


Caroline Birch, Consultant Chameleon

My mission is to support leaders with creating high performing, authentic and sustainable businesses. I recognise that in today’s disrupted world, human connection and making a positive impact on wider society is becoming increasingly important to us as individuals, employees and consumers.

I therefore work closely with business leaders to develop people-centred strategies that create an emotional connection between the company and its people. As a result, they feel energised, deliver awesome work, become the company’s biggest advocates and are inspired to drive the organisation to its highest level.

I spent the first half of my career partnering business leaders in global organisations such as BP, Thomson Reuters and accountancy firm Grant Thornton, and more recently I’ve worked with growing and ambitious businesses on implementing and developing their people strategies.

I have been working in HR for nearly 20 years and I’m MCIPD qualified with a Master’s in Human Resources.

“Thanks so much for everything that you’ve done for us. You’ve completely transformed the business and been amazingly supportive – I’m not sure how I would have got here without you!”

Cheryl Luzet – Wagada

Looking to transform your business’ performance?